How to Provide the Ultimate Client Experience

Clients go on a whole journey with you – from the time they’re first introduced to your business until well after their first appointment. This journey is what makes up the client experience. The better the client experience, the more likely they are to remain a client and send referrals. So it’s important that your business is set up to provide the ultimate client experience, especially if you’re slow.

Here’s how to best support your clients on their journey with you:

Make sure clients can find you

Having an online presence is crucial. You need a website, a Google Business Profile, a Yelp page, and at least one active social media account. If you’re missing one of these, clients are less likely to come across your business when they google “salon near me.” Even if they heard about you from a friend, they’re probably still going to google you before booking an appointment. So you have to make sure your business pops up in a search.

Make a good first impression

Go the extra mile to make a good first impression. Your superior customer service should start before you ever meet your client. This means your online presence needs to cater to the client. You can do this by giving them all the information they need to know in an attractive way. Keep your Google, Yelp, and any other business pages up to date. There are a lot of moving parts to setting up your website, which is why I made this WEBSITE CHECKLIST. This will tell you everything you need to know about how to layout your website to attract new visitors and turn them into new clients.

Make booking easy and convenient

Online booking is a must. Not only for the clients, but for you. Allowing clients the opportunity to book or request an appointment whenever, wherever, is beneficial for everyone.

Streamline your communication process

Having a system in place for delivering information to your clients will, again, benefit both you and the client. They’re getting the details, forms, and reminders they need to feel supported. And that process is on autopilot so you don’t have to worry about it after you set it up (as long as you do it correctly).

Deliver an amazing service

Here’s your time to really shine and wow your clients with the experience they receive in your business. Their appointment is the crux of their client experience. Greet them properly, do a thorough consultation, offer a beverage or snack, respect their time, keep your station clean, have a phone charger available, give a killer shampoo, and send them home with a goodie or two. No detail is too small.

Keep in touch

Once your client leaves their appointment, their journey isn’t over. Especially if you want them to come back. Send a quick follow up email or text asking them how they’re liking the results of their service. Then touch base with them regularly via email marketing to continue nurturing the relationship.

Nowadays, the client experience is everything. It’s what makes your business stand out and it’s what keeps clients coming back.

CLICK HERE to learn more about how I can help you fine-tune your client experience.

Thanks for reading,

Lindsey